Trackunit is a fast-growing company and a leading supplier of IoT solutions, operating out of many offices worldwide. Trackunit specializes in digital solutions that connect machines, people, and systems in the global construction industry. The construction industry is the least digitalized industry of all. This lack of digitalization has left construction far behind a global economy on the rise and placed the industry as one of the least productive industries too.

We are looking for...

At Trackunit, we’re on a mission to eliminate downtime and build the most useful industry for the world. As our Senior Field Marketing Manager (North America), you’ll lead how we engage with the region, focusing especially on our most strategic teams — OEM and Strategic Rental — shaping integrated marketing programs that fuel pipeline, accelerate deals, and deepen customer relationships.

In this high-impact role, you’ll partner closely with the General Manager, North America, regional Commercial and Customer Success leaders, and the global Marketing team to design and execute initiatives that reinforce Trackunit’s leadership in construction technology across the US and Canada.

With locations in the hearts of London, ON and Kitchener, ON we offer you a flexible setup with the possibility to work from one of our locations or remotely from anywhere in Ontario. No relocation assistance is offered for this position.

What’s in it for you?

• A place in an agile growth SaaS business, with possibilities to grow internally in the company. We are moving quickly, so fasten your seat belt and prepare to adjust. Back in 2020 we were 150 employees at Trackunit and we have just passed 450 employees.
• International environment with regular check-ins and social events across teams, departments and borders.
• We take your personal and professional development goals seriously and we support them through training, coaching and mindfulness as well as with an open feedback culture to enable you to identify your strengths and opportunities. We do this by touching upon your impact on our triple focus: impacting yourself, impacting teams/relations and impacting the organisation/strategy.
• Flexibility and hybrid working is not just a cliché to us or something we state in a job posting. We do offer you a flexible setup and believe that you best can structure how your routines look like. And once you have chosen how you work best, let us know what you need: we got you covered with the IT equipment you need for your work.
• Turning the Tide. At Trackunit, we aim to create and contribute to an inclusive workplace. And this priority starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. We only assess candidates on their qualifications and merit. Learn more about TIDE and other DE&I initiatives here. 

Who are you ideally?

You’re an experienced, strategic marketing leader who thrives at the intersection of Commercial and Marketing. You know how to balance regional execution with global strategy, and you excel at leading programs that deliver measurable business outcomes. You inspire collaboration, bring a data-driven mindset, and enjoy scaling success across regions and teams.

• 10+ years of B2B marketing experience, ideally within SaaS, IoT, or enterprise technology.
• Proven success building and scaling enterprise marketing programs that drive measurable pipeline and revenue.
• Strong background in integrated campaign management, including events, ABM, digital, and partner marketing.
• Deep experience partnering with Commercial and Customer Success teams to align strategies and influence outcomes.
• Proficiency with CRM and marketing automation platforms (Salesforce, HubSpot, or similar).
• Excellent project management, communication, and executive presentation skills.
• A self-starter who thrives in a fast-paced, high-growth environment with a global mindset.
• Willing and able to travel across North America for events, conferences, and customer engagements.
• Background in the construction tech industry a plus - but not required

Don't meet every single requirement? No worries - this is what we're looking for ideally, but if you're super excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply.

Primary responsibilities:

• Lead regional marketing strategy: Define and oversee execution of integrated go-to-market plans tailored to OEM and Strategic Rental accounts in North America.
• Own pipeline growth: Take full accountability for designing and executing demand-generation programs across digital, events, and partner-led activities, creating new opportunities and accelerating existing ones to deliver measurable revenue impact.
• Be the regional connector: Act as the strategic bridge between Marketing, Commercial, and Customer Success teams, ensuring alignment and measurable business outcomes.
• Elevate the brand locally: Position Trackunit as the partner of choice through executive engagement, flagship events, thought leadership, and curated customer experiences.
• Deliver & optimize: Take full accountability for North American marketing performance, meeting pipeline and MQL targets while continuously optimizing based on data and ROI insights.
• Oversee regional events: Lead execution of trade shows, roundtables, and executive dinners in collaboration with the Marketing Manager, North America.
• Enable co-marketing: Develop and activate joint campaigns with OEMs, rental companies, and technology partners to amplify reach and impact.
• Budget & planning: Own regional marketing budgets, contribute to global planning cycles, and report on ROI to ensure optimal resource allocation.

Our hiring process

Don't waste your time on writing the best possible cover letter for the job. We want you to create an impact that matters, and that's not in the cover letter.

• Virtual meet and greet. Meet with the hiring manager.
• A Personality-based interview. You will be asked to fill out an online personality assessment using use Hogan prior to the interview. Our Hogan assessment enables us to understand your abilities and how you align with our team culture. Instead of seeking 'appropriate' responses, the priority is to develop a meaningful exchange that illustrates your synergy with the Trackunit team.
• Assignment-specific interview. We want you to get an insight into some of the concrete work tasks or projects related to the role. You will be given a case to prepare prior to the interview, and at the interview, you will present the case to relevant colleagues from across Trackunit, who you’ll also work closely with in the job.
• If needed, throughout the process we will obtain references from former employers and do background checks for level specific, if you have not provided these yourself.
• Offer presentation and walk-through. We’re lucky to have you!

The question is: Are you in? 

Trackunit is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, colour, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.

Trackunit also prioritizes providing reasonable accommodations for qualified people with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let our People & Talents team know.